Concord, N.C. (June 16, 2025) – Denholtz, a leading privately held investment management firm, and Lansing Melbourne Group (LMG), a boutique developer specializing in public-private partnerships, has named Greystar the exclusive leasing agent for the NOVI portfolio in Concord, North Carolina.

Greystar manages more than one million multifamily and student housing units and is widely recognized as one of the industry’s premier multifamily managers.

The NOVI portfolio, comprising NOVI Rise, NOVI Lofts, and NOVI Flats, is a collection of three interconnected, lifestyle-branded mixed-use communities located in downtown Concord. The portfolio includes over 300 luxury studio, one- and two-bedroom apartments and more than 10,000 square feet of retail space. The NOVI buildings are the first mid-rise developments of their kind in downtown Concord, underscoring the success of the town’s ongoing multi-million-dollar revitalization spearheaded by the Concord City Commissioners and the Cabarrus Economic Development Corporation.

"Greystar has established a global reputation for driving leasing success, and their proven track record in the Charlotte area in particular make them a strong partner for our NOVI communities,” said Warren Loy, Senior Vice President and Head of Asset Management at Denholtz. “We are thrilled to work with Greystar’s team and welcome future residents to experience all that NOVI and the town of Concord have to offer.”

“Greystar is excited to be the exclusive leasing agency for the NOVI portfolio,” Michael Susen, Senior Director of Real Estate at Greystar, said. “We provide a professional level of service, and together with Denholtz, we elevate the resident experience for those who choose to call NOVI communities home.”

To learn more about NOVI and explore leasing opportunities, please visit https://www.experiencenovi.com/.